Maximum Engagement and Monetisation

Retain your audience on-site. With Welect Choice-Driven Advertising.

How does Welect work

Common publishing wall predicament: Once the flow of readers declines, monetisation suffers. Pay-, registration-, CMP- and anti-Adblocker-walls lead to high bounce rates. Too many readers "bounce" and leave your website.

Our CHOICE-DRIVEN ADVERTISING technology minimises these breaks in the reading flow - and monetises the increased visits at a high price.

Readers reward our user-friendly solution with greater website engagement and stronger brand loyalty.

Our value for publishers

Optimise your fill rate

Improve your video fill rates with high-priced CPMs.

Are you measuring too many unserved ad-requests in your Video player or does your entire website need to improve its fill rate?

Our on demand advertising solution fills the gap with premium campaigns.

High-priced CPM

Introduce a new source of revenue for your content.

User-centered video ads generate a significantly higher commercial impact. Advertisers reward such campaigns with a premium.

Convert adblock users and consent rejecters

The number of adblock users and those who decline consent is constantly increasing. This group of users is sensitive to advertising messages and is difficult to reach.

Welect is able to reach these users without compromising their privacy.

Make a good impression on your readers by allowing them to choose the ad and maintain control as a user.

Reduce bounce rates significantly

Convert irregular users into loyal readers. Welect products are a user-friendly alternative to strong paywalls: readers can access certain premium content while being introduced to your subscription.

This way publishers monetise flybyer traffic, increase loyalty of this group of readers and significantly lower bounce rates on their pages.

Our customers report a decrease in bounces of up to 50% .

Our Products

Extended Paywall

The users who are not ready to register or complete a subscription can watch a video ad to be able to access the article.

Adblock Wall

Adblock users can be detected on your website and have a choice either to deactivate the Adblocker or watch an ad in order to access your site.

Fill-Rate Maximisation

Maximise the fill rate of pre- and mid-rolls on your site. For the cases when your adtech partners are unable to serve an ad.

CPM Wall

Enable users who decline cookies and do not want to be tracked to access your website and monetise this readers group.

Monetise Apple ATT opt-out traffic

User-friendly solution for tracking rejecters in iOS.

Welect for podcasts & newsletters

Increase your podcast & newsletter revenues through choice-driven ads. No technical effort required.

Our Partners

Dennis Dirdjaja

Director Operations, Spektrum der Wissenschaft Verlagsgesellschaft GmbH

By using Welect, we enable our business partners to use up-to-date and therefore cookie-free targeting with high commercial impact and a promising CPM.

Martin Pichler

Director Programmatic & Sales,  gutefrage.net GmbH

The user-friendly AdBlock-dialog approach leads to good unblocking rates, which has a positive influence on our fill rates without discriminating against AdBlock users.

Jobst Christian Höche

Head of Digital, Nordbayerischer Kurier und HCS-Gruppe

It is good to have a partner who responds quickly and effectively to our inquiries. The user-friendliness applies not only to our readers but also to us as business partners.

Malte Krotki

Business Development Manager,  Netpoint Media GmbH

For us, Welect is a technology company with which we have been implementing individual solutions for our publishers for years. Quick coordination and personal support from Welect enables us to make short-term adjustments in a volatile market and to develop scalable business models.