Maximum Engagement and  Monetisation

Retain your audience on-site. With Welect Choice-Driven Advertising.

Chip GMX Der Spiegel Focus Gute Frage Express

How does Welect work

Common publishing wall predicament: Once the flow of readers declines, monetisation suffers. Pay-, registration-, CMP- and anti-Adblocker-walls lead to high bounce rates. Too many readers "bounce" and leave your website.

Our CHOICE-DRIVEN ADVERTISING technology minimises these breaks in the reading flow - and monetises the increased visits at a high price.

Readers reward our user-friendly solution with greater website engagement and stronger brand loyalty.

Our value for publishers

Our Products

Extended Paywall

The users who are not ready to register or complete a subscription can watch a video ad to be able to access the article.

Adblock Wall

Adblock users can be detected on your website and have a choice either to deactivate the Adblocker or watch an ad in order to access your site.

Fill-Rate Maximisation

Maximise the fill rate of pre- and mid-rolls on your site. For the cases when your adtech partners are unable to serve an ad.

CPM Wall

Enable users who decline cookies and do not want to be tracked to access your website and monetise this readers group.

Monetise Apple ATT opt-out traffic

User-friendly solution for tracking rejecters in iOS.

Welect for podcasts & newsletters

Increase your podcast & newsletter revenues through choice-driven ads. No technical effort required.

Our Partners

Portrait of [object Object]

Dennis Dirdjaja

Director Operations, Spektrum der Wissenschaft Verlagsgesellschaft GmbH

By using Welect, we enable our business partners to use up-to-date and therefore cookie-free targeting with high commercial impact and a promising CPM.

Portrait of [object Object]

Martin Pichler

Director Programmatic & Sales, GmbH

The user-friendly AdBlock-dialog approach leads to good unblocking rates, which has a positive influence on our fill rates without discriminating against AdBlock users.

Portrait of [object Object]

Jobst Christian Höche

Head of Digital, Nordbayerischer Kurier und HCS-Gruppe

It is good to have a partner who responds quickly and effectively to our inquiries. The user-friendliness applies not only to our readers but also to us as business partners.

Portrait of [object Object]

Malte Krotki

Business Development Manager, 
Netpoint Media GmbH

For us, Welect is a technology company with which we have been implementing individual solutions for our publishers for years. Quick coordination and personal support from Welect enables us to make short-term adjustments in a volatile market and to develop scalable business models.