ON DEMAND ADVERTISING.
ERFOLGREICHE VIDEO-KAMPAGNEN MIT SELBSTBESTIMMTEM WERBEKONSUM.
-
100% Viewability für die Werbebotschaft
-
Mit Cookie-freiem Targeting die richtige Zielgruppe erreichen
-
Gesunde Reichweite bei Adblock-Nutzern
-
Starke Werbewirkung durch echtes User-Engagement
-
Faire Abrechnung mit COST PER WANT
Welect ist Mitglied im Bundesverband Digitale Wirtschaft e.V. (BVDW).
SO FUNKTIONIERT WELECT
DER USER ENTSCHEIDET SELBST.
1
INTERESSE
Der Nutzer wählt selbst eine Kampagne aus, die in dem Moment für ihn relevant ist. Wir nennen das organisches Targeting.
2
100%
VOLLSTÄNDIGKEIT
Nur vollständig angeschaute Videos werden an den Werbekunden abgerechnet.
3
Jetzt mehr erfahren >
CONVERSION
Im Anschluss an das Video haben die Nutzer eine weitere Möglichkeit zur Landingpage zu gelangen.
VORTEILE VON ON DEMAND ADVERTISING
Gesunde Reichweite auch bei Adblock-Nutzern
Adblock-Nutzer behalten die Kontrolle und schauen die Werbe-Kampagnen selbstbestimmt. Daraus resultiert eine hohe Zufriedenheit und Werbewirkung auch in dieser Zielgruppe.
Welect wird durch die Nutzerzentrierung nicht geblockt und erreicht somit eine hohe Adserver-Tracking-Genauigkeit.
Der Netto-Reichweiten-Boost in einer ungesättigten Zielgruppe!
Zielgruppen-Targeting auch ohne Cookies
Durch die Selbstbestimmung entsteht ein organisches Targeting mit hoher Genauigkeit.
Dadurch ist ein datenfreies Targeting auch in Zeiten von DSGVO und ePrivacy problemlos möglich.
Die Zielgruppe wird nachhaltig über ein innovatives System erreicht!
CASE STUDIES
Bereits viele Top-Werbetreibende setzen auf nutzerzentrierte Kampagnen bei Welect. Eine kleine Auswahl findest du hier:
Welect für s.Oliver: Wie wir die weibliche Gen Z mit On Demand Advertising erreichen
Case Study mit s.Oliver
Welect für Corona: Wie Geo-Targeting die Relevanz steigert
Case Study mit Corona
Commerzbank wirbt im Großformat bei Welect | Launch von MaxVideo
Case Study mit Commerzbank
Barmer erreicht junge Zielgruppe mit Welect
Case Study mit Barmer
Kampagne mit E WIE EINFACH für Adblock-Nutzer
Case Study mit E WIE EINFACH
PayPal setzt für „Trust-Kampagne“ auf Welect
Case Study zur Kampagne mit PayPal
NISSAN Deutschland setzt auf Welect
Case Study zum Launch des NISSAN Leaf
{"items":["3f4a1077-1ff2-11ea-acda-063f49e9a7e4","3f4a77d5-1ff2-11ea-acda-063f49e9a7e4","3f4a9161-1ff2-11ea-acda-063f49e9a7e4","3f4aaad6-1ff2-11ea-acda-063f49e9a7e4","3f4acdd5-1ff2-11ea-acda-063f49e9a7e4","3f4aed02-1ff2-11ea-acda-063f49e9a7e4","3f4b0419-1ff2-11ea-acda-063f49e9a7e4"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":false,"cubeImages":true,"cubeType":"fit","cubeRatio":1,"isVertical":true,"gallerySize":533,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":4,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.3333333333333333,"numberOfImagesPerRow":4,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":5,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"link","fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":true,"allowHover":true,"loveButton":false,"loveCounter":false,"videoPlay":"auto","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","textBoxHeight":0,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"2|bottom|1|fit|true|0|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(65,65,65,0.2)"},"textBoxBorderColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"textBoxFillColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":2,"itemOpacity":{"themeName":"color_14","value":"rgba(153,153,151,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"avenir-lt-w01_85-heavy1475544","preset":"Heading-M","editorKey":"font_5","size":25,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 25px/1.4em avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"loadMoreButtonFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":940,"height":464,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":950,"galleryHeight":464,"scrollBase":0}}
Welect steht in Zusammenarbeit mit:
Mediacom
OMD
Wavemaker
phd
Mindshare
Blue449
Crossmedia
Starcom
Publicis
Dentsu
GroupM
Mediacom
OMD
Wavemaker
phd
Mindshare
Blue449
Crossmedia
Starcom
Publicis
Dentsu
GroupM
WOHER DU UNS KENNST
WERBEN & VERKAUFEN
Freiwilliger Werbekonsum wirkt besser
ABSATZWIRTSCHAFT
Welect baut Werbung ohne Nerv-Faktor
HORIZONT
Wir wollen, dass Menschen gerne Werbung sehen.
ADZINE
Selbstbestimmte Werbung: Mehr Werbewirkung
THE RESTLESS CMO
3 hottest startups at DMEXCO 2018
Startup Valley
Du entscheidest, ob du Werbung schauen möchtest oder nicht
{"items":["3f4bd853-1ff2-11ea-acda-063f49e9a7e4","3f4c278d-1ff2-11ea-acda-063f49e9a7e4","3f4c6165-1ff2-11ea-acda-063f49e9a7e4","3f4c7ee5-1ff2-11ea-acda-063f49e9a7e4","3f4c97d3-1ff2-11ea-acda-063f49e9a7e4","3f4cb1a4-1ff2-11ea-acda-063f49e9a7e4"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":false,"cubeImages":true,"cubeType":"fit","cubeRatio":1,"isVertical":true,"gallerySize":533,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":3,"enableInfiniteScroll":1,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.3333333333333333,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":5,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"link","fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":true,"allowHover":true,"loveButton":false,"loveCounter":false,"videoPlay":"auto","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","textBoxHeight":0,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"2|bottom|1|fit|true|0|1","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":2,"itemOpacity":{"themeName":"color_14","value":"rgba(153,153,151,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"avenir-lt-w01_85-heavy1475544","preset":"Heading-M","editorKey":"font_5","size":25,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 25px/1.4em avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"loadMoreButtonFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(65,65,65,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":939,"height":622,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":949,"galleryHeight":622,"scrollBase":0}}
HOHE REICHWEITE UND ZIELGRUPPEN-VARIANZ
Für maximale Reichweite und hohe Zielgruppen-Varianz ist Welect bei vielen Premium-Publishern integriert.
Welect erreicht so bereits mehr als 3 Mio. UU/Monat.
KONTAKT
Wir freuen uns, von dir zu hören.
ADRESSE
Welect GmbH
Platz der Ideen 1
40476 Düsseldorf
TELEFON
+49 211 1581 9744