Choice is the new targeting

Successful video campaigns with choice-driven ad consumption.

How Welect works

Users select a campaign that is relevant to them at that moment. That’s what we call organic targeting.

Benefits of Choice-driven Advertising

Case Studies


Bosch setzt auf selbstbestimmte, cookiefreie Werbung


Facebook verbindet Menschen und kommuniziert nutzerorientiert mit Welect.


Apple setzt auf On Demand Advertising mit Welect

High Reach and Target Group Variance

Welect is integrated with many premium publishers for maximum reach and high target group variance.

Welect already reaches more than 25 million UU / month.

Where you know us from


February 2023

Wer die Wahl hat …


December 2022

Jack Wolfskin testet neues Videoformat mit Shopping-Funktion


December 2022

Jack Wolfskin startet Kampagne mit Welect


January 2022

Evolutionen im Video Advertising


October 2021

Warum die Zukunft von Adtech cookieless sein muss


September 2021

Selbst-bestimmte Werbung wirkt deutlich besser

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Holger Dohmen

Head of Digital Marketing, Ford-Werke GmbH

We included Welect as a cookieless and choice-driven alternative in our media mix in order to generate in a user-friendly way incremental reach in the target group and the the video results convinced us. While focusing on video, Welect also generated a significant uplift in qualified traffic and on-site actions.

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Joel Koch

Managing Director, OMD

I like people who think outside the box to find solutions to problems that seem impossible to solve. With its choice-driven approach, Welect does exactly that. This enables us to reach those who are largely opposed to advertising and are therefore difficult to reach. Since these users then also decide for themselves whether and how often they want to see an advertising, the relevance of the generated contacts increases. Welect thus offers an innovative and intelligent product that I am always happy to recommend.