Choice is the new targeting
Successful video campaigns with choice-driven ad consumption.
How Welect works
Users select a campaign that is relevant to them at that moment. That’s what we call organic targeting.
Benefits of Choice-driven Advertising
Precise targeting even without cookies
Because of the user's self-determination Welect can offer organic targeting with very high precision.
This is why data-free targeting even in times of GDPR and ePrivacy is possible without any legal issues.
Strongest advertising effect through self-determination
Scientifically proven: Self-determined consumption of video ads produces a significantly higher advertising impact than classical video campaigns.
Consumers pay more attention to the video and can process the message better.
Highest user satisfaction even among adblock users
Consumers stay in control and watch the campaigns they choose themselves. This results in higher user satisfaction even among adblock users.
Welect does not get blocked and so achieves a high level of ad server tracking accuracy.
Case Studies
Bosch
Bosch setzt auf selbstbestimmte, cookiefreie Werbung
Facebook verbindet Menschen und kommuniziert nutzerorientiert mit Welect.
Apple
Apple setzt auf On Demand Advertising mit Welect
High Reach and Target Group Variance
Welect is integrated with many premium publishers for maximum reach and high target group variance.
Welect already reaches more than 25 million UU / month.
Where you know us from
absatz-wirtschaft
February 2023
Wer die Wahl hat …
HORIZONT
December 2022
Jack Wolfskin testet neues Videoformat mit Shopping-Funktion
MEEDIA
December 2022
Jack Wolfskin startet Kampagne mit Welect
Adzine
January 2022
Evolutionen im Video Advertising
Adzine
October 2021
Warum die Zukunft von Adtech cookieless sein muss
W&V
September 2021
Selbst-bestimmte Werbung wirkt deutlich besser
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Holger Dohmen
Head of Digital Marketing, Ford-Werke GmbH
We included Welect as a cookieless and choice-driven alternative in our media mix in order to generate in a user-friendly way incremental reach in the target group and the the video results convinced us. While focusing on video, Welect also generated a significant uplift in qualified traffic and on-site actions.
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Joel Koch
Managing Director, OMD
I like people who think outside the box to find solutions to problems that seem impossible to solve. With its choice-driven approach, Welect does exactly that. This enables us to reach those who are largely opposed to advertising and are therefore difficult to reach. Since these users then also decide for themselves whether and how often they want to see an advertising, the relevance of the generated contacts increases. Welect thus offers an innovative and intelligent product that I am always happy to recommend.