Choice is the new targeting
Successful video campaigns with choice-driven ad consumption.
How Welect works
Users select a campaign that is relevant to them at that moment. That’s what we call organic targeting.
Benefits of Choice-driven Advertising
Precise targeting even without cookies
Because of the user's self-determination Welect can offer organic targeting with very high precision.
This is why data-free targeting even in times of GDPR and ePrivacy is possible without any legal issues.
Strongest advertising effect through self-determination
Scientifically proven: Self-determined consumption of video ads produces a significantly higher advertising impact than classical video campaigns.
Consumers pay more attention to the video and can process the message better.
Highest user satisfaction even among adblock users
Consumers stay in control and watch the campaigns they choose themselves. This results in higher user satisfaction even among adblock users.
Welect does not get blocked and so achieves a high level of ad server tracking accuracy.
Case Studies
Bosch
Bosch setzt auf selbstbestimmte, cookiefreie Werbung
Facebook verbindet Menschen und kommuniziert nutzerorientiert mit Welect.
Apple
Apple setzt auf On Demand Advertising mit Welect
High Reach and Target Group Variance
Welect is integrated with many premium publishers for maximum reach and high target group variance.
Welect already reaches more than 20 million UU / month.
Where you know us from
Adzine
January 2022
Evolutionen im Video Advertising
Adzine
October 2021
Warum die Zukunft von Adtech cookieless sein muss
W&V
September 2021
Selbst-bestimmte Werbung wirkt deutlich besser
Online-Marketing.de
July 2021
Über die Vorteile von selbst-bestimmtem Werbekonsum
Adzine
January 2021
Höheres Kaufinteresse bei selbst-bestimmter Werbung
W&V
January 2021
Wie selbst-bestimmter Werbekonsum funktioniert