When Signals Disappear, the Industry Starts Guessing
AI is being used in the advertising industry as compensation for the loss of real user signals – the result is more black-box automation...
Welect Blog
When Signals Disappear, the Industry Starts Guessing
The Oversupply Problem
Programmatic advertising has not created efficiency – it has scaled noise: more inventory leads to lower CPMs, more ad fatigue, and more ad...