How do you turn signal loss into a competitive advantage?
WestLotto has proven it – with an approach that works exactly where traditional models reach their limits: voluntary attention with high receptivity.
Since 2018, WestLotto has relied on Choice-Driven Advertising, reaching audiences who increasingly evade conventional advertising.
The result: incremental net reach, strong performance and real impact, without identifiers, without personal data, and powered by a clear decision made by the users themselves.
Why this approach not only recovers lost reach but also strengthens brand affinity and what other advertisers can learn from it, is all summarized in our joint Best Case. 👇
