5 Types of Users That Campaigns Without Choice-Driven Ads Fail to Reach.

In the digital advertising world, brands are increasingly losing access to valuable audiences. Why? Because more and more users are actively opting out of tracking and traditional online advertising. Thus, companies that effectively reach their relevant target groups gain a clear competitive advantage.

With humorous illustrations, we introduce five types of users who exemplify what’s known as signal loss—the disappearance of advertising signals in the digital space. These personas show just how challenging it has become to truly reach everyone online.

But there’s reason for hope: with Choice-Driven Advertising, even hard-to-reach users can be effectively engaged. Our approach reaches 100% of users—without tracking, without personal data, and without any gimmicks.

When users are given the choice of which ads they want to see, it creates genuine attention—without relying on personalized data. Choice isn’t a last resort; it’s a real alternative to traditional forms of online advertising.

Enough theory (and self-promotion)—now it’s your turn:
Do you recognize yourself in one of the five user types?

Spoiler: Probably. We do too.