Successful video campaigns 

 with self-determined 

 ad consumption 

Welect MaxMobile

Welect MaxVideo

Welect InStream

Reach the right audience with cookieless targeting

Best advertising impact in the market

Highest user satisfaction even with adblock users

Reach with more than 10 million UU on desktop and mobile

Fair billing at 100% view-through (CpCV)

HOW WELECT WORKS

USERS DECIDE THEMSELVES

1
INTEREST

Users select a campaign that is relevant to them at that moment. That’s what we call organic targeting.

2

100%

COMPLETENESS

We only charge for 100% watched videos.

3

Learn more >

CONVERSION

After the video users get redirected to the advertiser's landing page.

BENEFITS OF ON DEMAND ADVERTISING

Precise targeting even without cookies

Because of the user's self-determination Welect can offer organic targeting with very high precision.

 

This is why data-free targeting even in times of GDPR and ePrivacy is possible without any legal issues.

Strongest advertising effect through self-determination

Scientifically proven: Self-determined consumption

of video ads produces a significantly higher

advertising impact than classical video campaigns.

Consumers pay more attention to the video and can process the message better.

Highest user satisfaction even among adblock users

Consumers stay in control and watch the campaigns they choose themselves. This results in higher user satisfaction even among adblock users.


Welect does not get blocked and so achieves a high level of ad server tracking accuracy.

CASE STUDIES

Many top advertisers already run user-centered campaigns at Welect.

Here is a small selection of them:

Read more case studies in our blog:

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Apple

Apple runs on demand advertising with Welect.

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Facebook

Facebook connects people and builds user-oriented communication with Welect.

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Mobile.de

Mobile.de and David Hasselhoff wow the audience with the “Moped Rider” campaign.

HIGH REACH AND TARGET GROUP VARIANCE

Welect is integrated with many premium publishers for maximum reach and high target group variance.

 

Welect already reaches more than 10 million UU / month.

WHERE YOU KNOW US FROM

Adzine, January 2021
Höheres Kaufinteresse bei
selbstbestimmter Werbung
Meedia, September 2020
Welect liefert Werbung
auf Wunsch
ONEtoONE, August 2020
On-Demand-Videowerbung: Pro und Contra der Wahlfreiheit
W&V, January 2021
Wie selbstbestimmter Werbekonsum funktioniert
Adzine, September 2020
Alternative Datenquellen – Targeting neu gedacht
KressNews, June 2020
Wie Olaf Peters-Kim Publisher mit Werbung-on-Demand-Lösungen durchstarten lässt
 

CONTACT US

Platz der Ideen 1

40476 Düsseldorf

+49 211 1581 9744

© 2021 Welect GmbH | Platz der Ideen 1 | 40476 Düsseldorf

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