ON DEMAND ADVERTISING.
ADVERTISE SUCCESSFULLY WITH SELF-DIRECTED
AD CONSUMPTION.
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Get 100% Viewability.
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Always reach the right target group.
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And reach Adblock-Users.
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Strong advertising impact through real user engagement.
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Charging on basis of COST PER WANT.
Welect is member of Bundesverband Digitale Wirtschaft e.V. (BVDW).
HOW WELECT WORKS.
USERS DECIDE.
1
INTEREST
Users select a campaign that is relevant to them at that moment. That’s what we call organic targeting.
2
100%
COMPLETENESS
We only charge 100% watched videos.
3
Learn more >
CONVERSION
After the video users can get redirected to the advertiser's landing page.
ADVANTAGES OF
ON DEMAND ADVERTISING
Healthy Reach also within Adblock-Users
Adblock-Users keep their consumption under control and watch video-ads autonomously. Therefore we get high satisfaction and impact even in this target group.
Because of its user-centricity, Welect is not getting blocked and can guarantee accurate adserver-tracking.
Net-reach-boost in a fresh target group!
Ad Targeting without Usage of Cookies
Because of the user's self-determination Welect builds an organic targeting with very high precision.
Thus there is a possibility to use targeting even in times of GDPR and ePrivacy without any legal issues.
Your specific target group will be reached through an innovative system!
Strongest Advertising Impact through Self-Determination
Scientifically proven: Self-determined consumption of video ads produces a significantly higher advertising impact than conventionally played campaigns.
Consumers are watching the video very carefully and can process the message better.
Thus playing the campaign creates maximum impact in the right target group!
CASE STUDIES
Many top advertisers rely on user-centric placements of campaigns. Please find a small selection here:
Welect für s.Oliver: Wie wir die weibliche Gen Z mit On Demand Advertising erreichen
Case Study mit s.Oliver
Welect für Corona: Wie Geo-Targeting die Relevanz steigert
Case Study mit Corona
Commerzbank wirbt im Großformat bei Welect | Launch von MaxVideo
Case Study mit Commerzbank
Barmer erreicht junge Zielgruppe mit Welect
Case Study mit Barmer
Kampagne mit E WIE EINFACH für Adblock-Nutzer
Case Study mit E WIE EINFACH
PayPal setzt für „Trust-Kampagne“ auf Welect
Case Study zur Kampagne mit PayPal
NISSAN Deutschland setzt auf Welect
Case Study zum Launch des NISSAN Leaf
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Welect is in collaboration with:
Mediacom
OMD
Wavemaker
phd
Mindshare
Blue449
Crossmedia
Starcom
Publicis
Dentsu
GroupM
Mediacom
OMD
Wavemaker
phd
Mindshare
Blue449
Crossmedia
Starcom
Publicis
Dentsu
GroupM
WHERE YOU KNOW US FROM
WERBEN & VERKAUFEN
Freiwilliger Werbekonsum wirkt besser
ABSATZWIRTSCHAFT
Welect baut Werbung ohne Nerv-Faktor
HORIZONT
Wir wollen, dass Menschen gerne Werbung sehen.
ADZINE
Selbstbestimmte Werbung: Mehr Werbewirkung
THE RESTLESS CMO
3 hottest startups at DMEXCO 2018
Startup Valley
Du entscheidest, ob du Werbung schauen möchtest oder nicht
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HIGH REACH AND TARGET GROUP VARIATION
For maximum reach and high target group variance, Welect is incorporated exclusively at sites of premium partners.
Welect already achieves more than 5 Mio. UU/Month.
CONTACT
We look forward to hearing from you.
ADRESS
Welect GmbH
Platz der Ideen 1
40476 Düsseldorf
GERMANY
PHONE
+49 211 1581 9744